The direct mail delivery step in Adobe Campaign allows for the generation and sending of
personalized direct mail files directly to a configured print vendor. Unlike a data extraction step,
which typically only extracts data into a file for manual handling, the direct mail delivery step
includes functionalities that handle the operational aspect of sending the generated file to the
vendor for physical mail distribution. This streamlines the process and ensures that the physical
mailing aligns with digital campaign efforts.
Reference: The capabilities of the direct mail delivery step are based on Adobe Campaign's features
for managing omnichannel marketing campaigns, including direct mail.
