Q: 6
A company is using Segment IQ to compare mobile and desktop traffic.
The metrics of interest to them are as follows:
• Page Views/Visitors
• Searches/Visitors
• Carts/Visitors
• Cart Additions/Visitors
• Revenue/Visitors
The differential score when comparing each metric with each segment is high at 0.9 or greater. What
does this differential score indicate?
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