Microsoft Purview Data Loss Prevention (DLP) helps organizations prevent the unintentional or unauthorized sharing of sensitive information. DLP policies identify sensitive items by using deep content analysis, such as matching keywords, regular expressions, or data identifiers (e.g., credit card numbers). When a policy match is detected, DLP can automatically apply protective actions, such as blocking the sharing of the content, encrypting it, or displaying a policy tip to the user. This helps enforce compliance requirements and protect intellectual property across Microsoft 365 services.