Q: 4
What is a key driver that is creating the need for customer success?
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Discussion
B not A. Subscription-based models totally flipped the focus to retention and driving ongoing value. Pretty clear that's why customer success is now so critical.
I was thinking A (financial resources) because tighter budgets make companies focus more on customer retention and maximizing value from existing clients. Maybe that's not as common a driver as subscriptions, but it's still valid in some cases. Anyone else see it that way?
B tbh. The big shift to the subscription economy means customers expect ongoing value, not just a one-time sale. That's making customer success way more important than before. Pretty sure B is what they're after here.
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