Companies are moving to a circular economy for several key reasons:

Increase Revenue: By adopting circular economy principles, companies can create new revenue

streams through innovative product offerings and services. This model encourages the sale of

refurbished or remanufactured products, which can attract cost-conscious customers and open new

market segments.

Cut Costs: Circular economy practices often lead to significant cost savings by reducing waste and

improving resource efficiency. By designing products that are easier to repair, reuse, and recycle,

companies can lower production costs and minimize waste disposal expenses.

Differentiate Themselves to Customers: Companies that embrace circular economy principles can

enhance their brand reputation and differentiate themselves in the marketplace. Consumers are

increasingly looking for sustainable products and are more likely to support companies that

demonstrate a commitment to environmental responsibility.

These reasons are supported by Cisco’s sustainability initiatives which focus on promoting a circular

economy, enhancing resource efficiency, and reducing waste through various programs such as the

Refresh and Takeback and Reuse programs. More details can be found on Cisco’s sustainability

webpage and their corporate social responsibility reports.