Q: 8
A brand that has traditionally focused on TV campaigns has recently started advertising on digital
channels like Facebook and YouTube. The brand manager has advised the company to invest in
developing mobile-optimized creative and that its TV ads are too long to perform well online.
A post-campaign analysis was run to assess the relationship between complete video views and
video duration in order to make the case that videos with shorter duration tend to achieve a greater
number of complete views.
This scatter plot demonstrates the findings of the analysis.
How many of these data points are likely to skew the findings of this analysis?
How many of these data points are likely to skew the findings of this analysis?Options
Discussion
Maybe D. Had something like this in a mock, and it was 3 points skewing the results.
D
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