Q: 6
A snack retailer runs an eight-week video campaign with attributed sales. The campaign targets
snack lovers, gamers, and millennials. The test results are as follows:
What should the company test using experimental design to improve efficiency in number of
exposures?
What should the company test using experimental design to improve efficiency in number of
exposures?Options
Discussion
A. Swapping ad formats can change how many exposures you get for the same budget. That’s what experimental design is for. Agree?
Option A since if the format changes, exposure efficiency could shift a lot. If budget or audience were capped, it’d be different.
Had something super similar in my exam last year. A
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