Q: 5
A beverage brand plans to launch a World Cup campaign to generate awareness across digital, TV
and print. It recently ran a marketing mix model to determine the performance of this campaign. The
analysis proved that the campaign resulted in a lift in sales. Due to the high cost of World Cup ads,
the ROI was $0.15, which is below their historical norms for campaigns.
How should the analysis help contextualize the results?
Options
Discussion
A tbh
Probably A, but is the question asking for main cause or just a possible factor? That would change the pick.
Be respectful. No spam.
