Q: 13
A spa wants to increase awareness of its package holiday deals internationally. It has been investing heavily in influencer marketing and social media campaigns. Its most popular influencer recently posted a video about the retreat that received 500,000 likes in the first day. The spa gained more than 3,000 new followers on its Instagram account. Given the outcome of this organic post, the spa decides to pull their paid social media campaigns because this spend generates only a quarter of the engagement compared to influencer posts. What advice should the analyst share about measuring success in this way? from paid campaigns.
Options
Discussion
D imo. Shares can be tempting to chase but real business value doesn't always follow big engagement numbers. I think the trap here is focusing only on likes/followers without considering sales or brand impact.
Had something like this in a mock, pretty sure C since shares boost organic reach more directly than likes or comments.
Not sure D is best, I'd go with C. Shares measure content virality which could impact reach more than pure engagement numbers.
Option C. seen similar logic in other exam reports about shares and organic reach.
D imo, seen similar in the official guide and practice tests-engagement doesn’t always equal real business results.
C vs D? Not totally sure. Shares could say something about organic reach, but D points out that business value can be way different from just engagement. I’m leaning a bit toward D but open to other views.
D for sure. Engagement like likes or new followers can look huge after a viral post, but it doesn't always mean people are booking packages or increasing brand equity. C can be tempting but I think that's the trap here. Open if anyone thinks otherwise.
C or D? I'm actually leaning towards C here since shares help push content further and can drive extra organic reach, which impacts awareness goals. Likes and followers look nice but shares are more about virality. Not totally confident though, open if someone thinks otherwise.
D is the move here. Tons of likes and followers look good, but they don't always mean more sales or actual brand lift. I've seen this come up in practice questions a lot-engagement doesn't equal business value. If I'm missing something let me know.
Nah, C seems like a trap here since shares still just reflect engagement. D fits better because the real point is that likes and followers don't always drive actual business results (like sales).
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