Q: 13
A spa wants to increase awareness of its package holiday deals internationally. It has been investing heavily in influencer marketing and social media campaigns. Its most popular influencer recently posted a video about the retreat that received 500,000 likes in the first day. The spa gained more than 3,000 new followers on its Instagram account. Given the outcome of this organic post, the spa decides to pull their paid social media campaigns because this spend generates only a quarter of the engagement compared to influencer posts. What advice should the analyst share about measuring success in this way? from paid campaigns.
Options
Discussion
Had something like this in a mock and I picked C. Shares show how far the message spreads, right? I figured more shares would mean better organic reach. Not 100% sure though.
Maybe D. Solid, clear scenario-looks like engagement isn't the whole story for long-term results here.
Be respectful. No spam.
