Q: 12
A small retailer wants to measure the impact of its Facebook campaigns on in-store sales. The
company operates a store in a local city with most customers within a 10-mile radius.
What measurement solution should it use?
Options
Discussion
B
D
C/D? I think C fits small market tests better, but D is usually for bigger brands.
D imo, but does the question specify if they need the most accurate method or just one that's feasible for a small local business? If budget is a limit, that might change things.
Be respectful. No spam.
