Q: 11
An ecommerce brand runs a multi-cell Conversion Lift test. The brand needs to determine if bidding in the Facebook auction based on user value calculated from its LTV model versus demographic targeting improves performance by 10%. The p-value for the test is calculated as p = 0.95. How should the analyst interpret bidding based on user value?
Options
Discussion
No, not C here. B fits since with p = 0.95, you can't claim a 10% effect from user value bidding.
C
Its C, this feels right based on similar exam reports and the way the p-value is high here. Would double check with the official study guide or Facebook Blueprint docs just to be sure.
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