The Campaign Execution to Opportunity OMBP aims to turn marketing campaigns into sales

opportunities. The KPI that evaluates its success in driving business outcomes is Average Campaign

Cost per Won Opportunity, as it measures financial return on investment (ROI).

Definition: Calculates the cost of the campaign divided by the number of opportunities won, showing

cost-efficiency and business impact.

Business Outcome Focus: Links marketing spend to tangible sales results, a critical measure of

success.

Option A (Historical Review): Useful for planning, not evaluating outcomes.

Option C (Social Engagement): Tracks engagement, not business results.

Option D (Campaign Reach): Measures exposure, not conversions or ROI.

Oracle Fusion CX Marketing documentation, like "Campaign Management Guides," highlights cost-

per-opportunity as a vital KPI for ROI assessment.

Reference: Oracle Fusion Cloud CX Marketing Campaign Management Guides (docs.oracle.com).