The Sales Play to Key Account process in Oracle CX Sales involves segmenting key accounts based on strategic value. "Goal Alignment" (C) assesses how well the account’s objectives match the vendor’s offerings. "Growth Potential" (D) evaluates future revenue opportunities. "Commitment" (F) measures the account’s loyalty or partnership strength. "Frequent Business" (G) indicates transaction consistency, a key metric for prioritization. "Account Age" (A), "Global Reach" (B), and "Profitability" (E) are relevant but less emphasized in Oracle’s key account segmentation compared to these four, which focus on relationship and potential. The answer (Ans: 3-4-6-7) reflects Oracle’s account planning focus. Reference: Oracle CX Sales Documentation – Key Account Management and Segmentation.
