Social Media Optimization (SMO) should be an ongoing process that spans across multiple stages of

the social media strategy planning cycle. Initially, it is crucial to listen and analyze to understand

current trends and audience behavior. Identifying the target audience helps tailor content more

effectively. Setting goals provides direction and measurable objectives. Defining strategies ensures

that the tactics align with the overall business objectives. During implementation, SMO tactics are

applied to enhance content reach and engagement. Finally, continuous monitoring and adjusting are

necessary to refine strategies based on performance data. This comprehensive approach ensures

maximum effectiveness of the social media strategy.

The stage of social media mining where the marketing team evaluates a report that identifies target

audiences and develops a plan to offer new products based on the data is known as evaluation and

interpretation. This stage involves analyzing the results obtained from data mining to draw

actionable insights and conclusions. It helps in understanding the patterns and trends identified

during data mining and transforms them into strategic decisions. Target data preprocessing, data

transformation, and data mining and patterning are earlier stages that deal with preparing and

processing the data before it reaches the evaluation and interpretation phase.

A business blog is the most suitable social media tool for a marine biology expert working as a guide

with a whale-watching tour company. It allows the expert to:

Detailed Communication: A blog provides the space to share detailed information on scientific

research, whale sightings, and other relevant events.

Engagement: Blogs can engage potential customers and conservation enthusiasts by providing

insightful articles and updates.

Industry Networking: Sharing and linking to information from industry peers can foster a sense of

community and collaboration within the field.

Reference:

Business blogs are recognized as effective tools for detailed content sharing and audience

engagement (HubSpot, Social Media Examiner).

A brand's primary audience consists of personas who show a genuine interest in the product, have a

need for it, and possess the financial capability to purchase it. This ensures that marketing efforts are

targeted toward individuals who are most likely to convert into customers. Understanding these

personas allows brands to tailor their messaging and product offerings to meet the specific needs

and p

of their target audience, resulting in more effective marketing strategies and higher

conversion rates.

Reference:

"How to Define Your Target Market and Target Audience in 2023," HubSpot.

"Creating Personas: How to Capture Your Audience's Needs," Sprout Social.

Before conducting a SWOT analysis of the company's social media plan, Sarah should first complete a

social media audit and establish a list of social media goals. A social media audit provides a

comprehensive review of the current social media efforts, identifying what is working and what is

not. It involves analyzing the performance of social media channels, content, and engagement.

Establishing social media goals helps to define what the company aims to achieve through its social

media presence. These foundational steps provide the necessary context and benchmarks needed to

accurately assess strengths, weaknesses, opportunities, and threats in the SWOT analysis.