Click-through rates (CTR) are the most relevant metric for measuring the number of followers who
noticed and responded to a paid advertisement. This metric calculates the percentage of people who
clicked on the ad after seeing it. CTR is crucial for understanding the effectiveness of an ad in
attracting attention and encouraging interaction.
Relevance: CTR directly measures user engagement by showing how many users acted on seeing the
ad.
Effectiveness: High CTR indicates that the ad was compelling enough to prompt users to click and
explore further.
Optimization: Monitoring CTR helps marketers refine their ad content and targeting to improve
performance.
Reference:
Digital marketing experts highlight CTR as a key performance indicator for paid advertisements
(HubSpot, WordStream).
