Live streaming events are an effective way to engage with a wider audience in real-time. By live-
streaming keynote speeches, the CEO can interact directly with viewers, making the experience more
interactive and engaging. Inviting the audience to ask questions during the live stream allows for
immediate feedback and creates a more personal connection with the viewers. This method
leverages the interactive nature of social media platforms, increases reach, and can lead to higher
engagement rates compared to static content. Moreover, live streaming can be promoted across
various social media channels, maximizing exposure and participation.
Reference:
"The Power of Live Streaming on Social Media," Hootsuite Blog.
"Why Live Streaming Is Important for Your Business," Sprout Social.
