Posting videos of interviews with authors provides valuable content that can attract and engage
followers. Including "buy now" options directly within these videos integrates commerce with
content, making it easier for viewers to purchase the books immediately after watching the
interviews. This strategy not only promotes the books but also enhances the user experience by
providing insightful interviews and convenient purchasing options. Leveraging social commerce
options can significantly boost sales and engagement, as it taps into the growing trend of shoppable
content on social media platforms.
Reference:
"How to Use Social Media for Book Marketing," Reedsy.
"Social Commerce: What Is It and How Can It Help Your Business?," HubSpot Blog.
