Social Media Optimization (SMO) should be an ongoing process that spans across multiple stages of
the social media strategy planning cycle. Initially, it is crucial to listen and analyze to understand
current trends and audience behavior. Identifying the target audience helps tailor content more
effectively. Setting goals provides direction and measurable objectives. Defining strategies ensures
that the tactics align with the overall business objectives. During implementation, SMO tactics are
applied to enhance content reach and engagement. Finally, continuous monitoring and adjusting are
necessary to refine strategies based on performance data. This comprehensive approach ensures
maximum effectiveness of the social media strategy.
