A media site wants to maximize static advertisement profits on the ads that ate shown at the top of
their article pages. Which metric should they focus on improving?
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Correct Answer:
A
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Q: 2
What does Adobe Target optimize towards when running an Automated Personalization activity?
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Correct Answer:
B
Explanation
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Q: 3
An e-commerce company has important information for customers and will use a pop-up notification
to convey this information immediately after a user register. However, there is concern a pop-will be
annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
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Correct Answer:
A
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Q: 4
A marketer has a number of alternative image assets available and they would like to use machine
learning to decide the most appropriate image to deliver to each individual visitor, based on real-
time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
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Correct Answer:
C
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Q: 5
What is the main purpose of the Preview functionality within the Visual Experience Composer when
creating a Multivariate test activity?
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Correct Answer:
A
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Q: 6
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons
decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the
task?
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Correct Answer:
B
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Q: 7
An A/B test has been running on a page with very high traffic for longer than the estimated duration
as previously determined using the Sample Size Calculator. The confidence level is at 96%. However,
the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
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Correct Answer:
B
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Q: 8
An employee within an organization that does not have access to Adobe Target wants to preview
experience using the QA URL before the activity is activated.
What is the minimum permission level required to completed this task?
In the Visual Experience Composer. Experience 6 was created using multiple style modifications.
Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new
experience to the activity?
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Correct Answer:
A
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Q: 12
For which audience source is It possible to edit the audience definition within Adobe Target?
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Correct Answer:
A
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Q: 13
An Adobe Target Business Practitioner activated a new Experience Targeting activity, which is
designed to show different Experiences to two Audiences based on custom profile parameters. After
two days of execution, no traffic has been recorded m the reports.
What approach should be used to debug the implementation?
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Correct Answer:
A
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Q: 14
Which option should an Adobe Target Business Practitioner recommend between Adobe Analytics
and Adobe Target as the Reporting Source for an Activity?
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Correct Answer:
A
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Q: 15
The optimization team is planning their next 3-month experimentation roadmap for the homepage.
They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in
conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected
25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a
projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7
weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time,
how should they plan their roadmap?