ADOBE AD0 E406
Q: 1
A media site wants to maximize static advertisement profits on the ads that ate shown at the top of
their article pages. Which metric should they focus on improving?
Options
Q: 2
What does Adobe Target optimize towards when running an Automated Personalization activity?
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Q: 3
An e-commerce company has important information for customers and will use a pop-up notification
to convey this information immediately after a user register. However, there is concern a pop-will be
annoying to the customer.
Which KPI can be determined if there is a negative impact from the pop-up?
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Q: 4
A marketer has a number of alternative image assets available and they would like to use machine
learning to decide the most appropriate image to deliver to each individual visitor, based on real-
time behavioral data.
Which activity type should an Adobe Target Business Practitioner recommend using?
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Q: 5
What is the main purpose of the Preview functionality within the Visual Experience Composer when
creating a Multivariate test activity?
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Q: 6
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons
decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the
task?
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Q: 7
An A/B test has been running on a page with very high traffic for longer than the estimated duration
as previously determined using the Sample Size Calculator. The confidence level is at 96%. However,
the lift for the Experience B is very small, at just 0.6%.
What can be concluded for the test?
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Q: 8
An employee within an organization that does not have access to Adobe Target wants to preview
experience using the QA URL before the activity is activated.
What is the minimum permission level required to completed this task?
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Q: 9
HOTSPOT
Match the variable to the effect.
Your Answer
Q: 10
HOTSPOT
Match the strategic question to the relevant component within a Recommendations activity.
Your Answer
Question 1 of 10
