CIW 1D0 623
Q: 1
Which of the following is the chief disadvantage to using social media?
Options
Q: 2
Which of the following is a benefit of social media auditing?
Options
Q: 3
A small book publishing company wants to promote their titles through social media Which strategy
would best support them?
Options
Q: 4
James is creating a social media strategy plan in order to help drive company sales. He is selecting
various personas that might shop at the online store and ranking them based on their possible level
of interest in the product. Which stage of the social media strategy plan cycle is he in?
Options
Q: 5
A company has determined that their typical customer hears about their products from their social
media network. Then visits the company Web site and then makes a purchase. What type of
conversion attribute model is this?
Options
Q: 6
A well known CEO of a large company regularly makes keynote speeches at industry conferences.
How can these presentation be made more social?
Options
Q: 7
Erin has been assigned to grow the social media community for a health care provider association
She wants to include open job postings and mentoring sections in the community to help people
network What types of risks will she need to address as she develops the strategy for these
community areas?
Options
Q: 8
Which organization is likely to experience the highest impact of implementing an aggressive social
media marketing campaign?
Options
Q: 9
What kind of social media metric best measures the number of followers who noticed and
responded to a paid advertisement?
Options
Q: 10
A company specialization in Europe river cruises wants to expand its business to ocean cruises. It has
a growing base of followers on popular social media platforms. Which social media tool can they use
to attract new followers who are interested in ocean cruising?
Options
Question 1 of 10
