AMA PCM
Q: 1
Mustard, a manufacturer of audio systems, is the market leader in the audio equipment segment in
the U.S., a fast-growth market. Its flagship product, Zeus, a high-end audio entertainment system,
holds 30% of the market share in its segment, barely a year after its release. Zeus can be classified as
a _____ in the BCG matrix.
Options
Q: 2
Ryan, an insurance salesperson, sells an insurance policy covering hurricane damage to Sean.
However, as instructed by his company, Ryan fails to tell Sean that the policy does not include water
damage caused by hurricane flooding. In this scenario,
Options
Q: 3
Which of the following is a tool used to determine amount of traffic using a site, visiting a blog or
tweeting about it?
Options
Q: 4
Which of the following would a firm be likely to do at the implementation stage of its marketing
strategy?
Options
Q: 5
Pluto Inc. runs a television and radio advertising campaign which involves several celebrities with the
aim of creating a emotionally appealing to its customers. In this scenario, Pluto Inc. is using _____
media.
Options
Q: 6
Which of the following is true of the standardized marketing approach?
Options
Q: 7
A TV show has a rating of 7 points. What does this imply?
Options
Q: 8
Which of the following is likely to be the most expensive supply chain system in an agrarian
economy, if all levels of the supply chain are involved?
Options
Q: 9
Serenity Inc. exercises reward power over a channel partner when Serenity:
Options
Q: 10
Timer, a U.S. based watchmaker, recently entered into a partnership agreement with an Australian
firm to make watches. According to the terms of the agreement the firms agreed to pool resources
and share losses. What type of partnership agreement does this situation most likely represent?
Options
Question 1 of 10
