Salesforce-Marketing-Associate Exam Questions 2025

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Boost your preparation for the Salesforce Marketing Associate exam with our expertly developed practice questions. Each question is aligned with the current exam objectives and carefully validated by Salesforce professionals to ensure relevance and accuracy. You’ll benefit from step-by-step explanations, guidance on common mistakes, and access to our interactive exam simulator. Try free sample questions today and see why aspiring Salesforce marketers choose Cert Empire to achieve their certification goals.

About Salesforce-Marketing-Associate Exam

What is the Salesforce Marketing Associate Exam, and what will you learn from it?

The Salesforce Marketing Associate exam is an entry-level certification that validates your understanding of Salesforce Marketing Cloud fundamentals. It is designed for individuals who are new to Salesforce or marketing automation and want to demonstrate foundational knowledge of the platform. You will learn how to:

  • Navigate Salesforce Marketing Cloud and understand its features
  • Understand basic marketing automation concepts
  • Work with email, mobile, and social messaging tools
  • Manage subscribers, lists, and data extensions
  • Understand campaign management and tracking
  • Apply basic personalization and engagement strategies

This certification is ideal for marketing professionals, business analysts, administrators, and anyone beginning their Salesforce Marketing Cloud journey. Practicing with the best exam questions from Cert Empire helps you become familiar with real exam scenarios and develop confidence.

Exam Snapshot

Attribute Details
Exam Code Marketing Associate
Exam Name Salesforce Certified Marketing Cloud Associate
Vendor Salesforce
Version Current active version
Average Salary 60k–90k USD annually depending on region and experience
Cost 100 USD plus tax
Exam Format Multiple choice
Duration 60 minutes
Delivery Method Online proctored or onsite testing
Languages English
Scoring Method Scaled score
Passing Score 65 percent
Prerequisites None, suitable for beginners
Retake Policy Retake allowed with additional fee
Target Audience Marketing professionals, business analysts, Salesforce beginners
Certification Validity Requires periodic maintenance for Marketing Cloud updates
Release Date August 2020

Prerequisites before taking the Marketing Associate exam

You do not need prior Salesforce experience, but it helps to:

  • Understand basic marketing concepts
  • Be familiar with email marketing and digital channels
  • Know the purpose of subscriber management and campaign tracking
  • Have exposure to Salesforce Marketing Cloud via Trailhead or sandbox

Main objectives and domains you will study for Marketing Associate

The exam focuses on:

  • Marketing Cloud navigation and architecture
  • Subscriber and data management
  • Email and mobile messaging fundamentals
  • Marketing campaigns and journey basics
  • Personalization and engagement concepts
  • Reporting and tracking

Topics to cover in each Marketing Associate exam domain

Marketing Cloud Navigation

  • Platform overview
  • Modules and features
  • User interface basics

Subscriber and Data Management

  • Lists vs. data extensions
  • Subscriber management
  • Contact attributes and segmentation

Email and Mobile Messaging Fundamentals

  • Email message creation and sending
  • Mobile messaging basics
  • Best practices for delivery and engagement

Marketing Campaigns and Journey Basics

  • Campaign setup and tracking
  • Basic Journey Builder concepts
  • Customer journey mapping

Personalization and Engagement

  • Personalization strategies
  • Dynamic content basics
  • Engagement metrics

Reporting and Tracking

  • Email and mobile performance tracking
  • Reporting dashboards
  • Campaign measurement

Changes in the latest version of Marketing Associate

Recent updates include:

  • Streamlined coverage of email and mobile channels
  • Increased focus on beginner-friendly, practical scenarios
  • Updates to Journey Builder fundamentals and engagement tracking

Register and schedule your Marketing Associate exam

  • Log in to the Salesforce certification portal
  • Select Marketing Associate exam
  • Choose online proctoring or onsite testing
  • Pick a date and confirm payment
  • Complete identity verification if taking the exam remotely

Marketing Associate exam cost, and can you get any discounts?

  • Standard cost: 100 USD
  • Retake fee: 50 USD
  • Salesforce occasionally offers discounts through promotions, partners, or nonprofit programs

Exam policies you should know before taking Marketing Associate

  • Valid government-issued ID required
  • No external notes or communication allowed
  • Online proctor monitoring applies throughout the exam
  • Exam timer cannot be paused

What can you expect on your Marketing Associate exam day?

  • Multiple-choice questions focused on practical Marketing Cloud use
  • Basic scenario questions evaluating foundational knowledge
  • Manageable time pressure with preparation
  • Focus is on understanding concepts, not memorization

Plan your Marketing Associate study schedule effectively with smart preparation tips

  • Complete Salesforce Marketing Cloud Trailhead modules
  • Explore hands-on practice in a Marketing Cloud sandbox
  • Review subscriber and data management concepts
  • Understand journey building basics
  • Use scenario-based practice questions from Cert Empire
  • Focus on applying knowledge to small-scale marketing use cases

Best study resources you can use to prepare for Marketing Associate

  • Salesforce Marketing Cloud Trailhead modules
  • Salesforce Help documentation
  • Community forums and webinars
  • Hands-on sandbox exercises
  • Cert Empire’s scenario-based question sets for realistic exam preparation

Career opportunities you can explore after earning Marketing Associate

  • Marketing Operations Specialist
  • CRM Marketing Assistant
  • Junior Marketing Cloud Consultant
  • Business Analyst – Marketing
  • Marketing Coordinator

Certifications to go for after completing Marketing Associate

  • Salesforce Marketing Cloud Email Specialist
  • Salesforce Marketing Cloud Consultant
  • Salesforce Marketing Cloud Journey Builder Developer
  • Salesforce Marketing Cloud Personalization Specialist
  • Salesforce Marketing Cloud Administrator

How does Marketing Associate compare to other Salesforce certifications?

Certification Focus Area Technical Level Ideal Candidate
Marketing Associate Marketing Cloud fundamentals Beginner Beginners in marketing automation
Marketing Cloud Email Specialist Email marketing automation Beginner to intermediate Marketing professionals focusing on email
Marketing Cloud Consultant Marketing strategy and solution design Intermediate Marketing consultants designing campaigns
Salesforce Administrator Platform configuration Beginner to intermediate CRM admins
Platform App Builder Declarative app building Intermediate Solution builders focusing on apps and processes

Practicing with realistic scenario-based questions from Cert Empire helps beginners develop confidence and hands-on understanding, ensuring success on the Salesforce Marketing Associate exam.

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Last Update Check November 14, 2025
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