Build and Analyze Customer MKT-101 Exam Questions 2025
Our MKT-101 Exam Questions provide real, up-to-date content for the Salesforce Marketing Cloud Administrator Accredited Professional certification, carefully reviewed by Salesforce experts. Each set includes verified answers, detailed explanations, and clarifications on incorrect options to help you strengthen your skills in account setup, user roles, data configuration, and platform administration. With free demo questions and our online exam simulator, Cert Empire ensures you’re fully prepared to pass the MKT-101 exam with confidence.
All the questions are reviewed by Jasmin Walia who is a MKT-101 certified professional working with Cert Empire.
About Salesforce MKT-101 Exam
What is the Salesforce MKT-101 exam, and what will you learn from it?
The Build and Analyze Customer Journeys with MKT-101 exam validates your ability to apply marketing analytics and customer data logic inside Salesforce Marketing Cloud. It teaches you how to
- Create optimized customer journeys
- Perform segmentation and targeting
- Personalize messaging across digital channels
- Measure engagement and conversions
- Use insights to improve marketing outcomes
It is ideal for marketing analysts, CRM specialists, and beginners who want to build capability in journey driven targeting and customer lifecycle management. While preparing, it is highly effective to reinforce learning through the best exam questions available on Cert Empire, helping you develop strong interpretation and reasoning along the lines of real exam scenarios.
Exam Snapshot
| Field | Details |
|---|---|
| Exam Code | MKT-101 |
| Exam Name | Build and Analyze Customer Journeys |
| Vendor | Salesforce |
| Version Year | Current |
| Average Salary | Competitive entry to mid level marketing and CRM compensation |
| Cost | 200 USD plus applicable tax |
| Exam Format | Multiple choice and multiple select |
| Duration | 105 minutes |
| Delivery Method | Online proctored or in person |
| Languages | English |
| Scoring Method | Scaled scoring |
| Passing Score | About 67 percent |
| Prerequisites | None required, familiarity with marketing or Salesforce helpful |
| Retake Policy | Standard Salesforce retake delays and fee structures |
| Target Audience | Analysts, CRM users, marketing professionals, business analysts, Salesforce users |
| Certification Validity | Continuous, aligned with Salesforce platform evolution |
| Release Date | Current published release |
Prerequisites before taking the MKT-101 exam
You will feel more confident if you have
- Basic understanding of CRM and customer data
- Familiarity with marketing metrics
- Interest in customer engagement analysis
- Exposure to Salesforce or Marketing Cloud tools
Main objectives and domains you will study for MKT-101
- Customer data segmentation
- Journey design and path building
- Messaging personalization
- Analytics and performance measurement
- Marketing governance and compliant execution
Topics to cover in each MKT-101 exam domain
Customer segmentation
- Contact model attributes
- Creating audiences
- Data relationships and filters
Journey design
- Entry sources and criteria
- Decision splits
- Multi step path building
- Automation and event triggers
Campaign execution
- Email and SMS configuration
- Content blocks and personalization
- Frequency timing and delivery logic
Insights and reporting
- KPIs and engagement measurement
- Behavioral tracking
- Campaign performance analytics
- Improvement recommendations
Governance and best practices
- Data privacy alignment
- Unsubscribe and opt in compliance
- Account security policies
Changes in the latest version of MKT-101
You will notice greater emphasis on
- Granular segmentation
- Advanced decision logic
- Customer journey intelligence
- Using analytics to refine execution
Register and schedule your MKT-101 exam
You can schedule directly through your Salesforce certification portal.
- Log in
- Choose the exam
- Select online or testing center
- Confirm date and payment
- Complete ID verification if testing remotely
MKT-101 exam cost, and can you get any discounts?
- Standard fee is 200 USD
- Discounts occasionally offered through Salesforce training programs
- Partner companies may provide voucher codes
- Educational institutions sometimes grant subsidy support
Exam policies you should know before taking MKT-101
- You must show government approved identification
- No external support or communication allowed
- No pausing the timer
- Proctoring rules must be followed
What can you expect on your MKT-101 exam day?
You will face questions that present real marketing scenarios. Expect tasks such as
- Selecting the correct segmentation logic
- Choosing optimal journey path steps
- Interpreting performance metrics
- Identifying best practices and compliant workflow design
Working through realistic practice sessions using the best exam questions from Cert Empire helps simulate these applied question styles, making exam day more intuitive and less stressful.
Plan your MKT-101 study schedule effectively with smart preparation tips
- Learn the official exam objective topics
- Spend time inside Marketing Cloud if possible
- Build at least several sample journeys
- Study segmentation logic deeply
- Practice structured question solving through Cert Empire materials
- Revisit weak topic areas and repeat testing
Best study resources you can use to prepare for MKT-101
- Salesforce Trailhead
- Salesforce documentation and knowledge articles
- Case based learning videos
- Community discussions and use cases
- Practicing with the best question sets for MKT-101 offered through Cert Empire’s Salesforce material
Career opportunities you can explore after earning MKT-101
- Marketing automation specialist
- CRM data analyst
- Customer journey strategist
- Email marketing analyst
- Marketing Cloud administrator
- Salesforce business analyst
- Digital engagement coordinator
Certifications to go for after completing MKT-101
- Salesforce Marketing Cloud Consultant
- Salesforce Email Specialist
- Salesforce Business Analyst
- Platform App Builder
- Marketing Cloud Administrator
How does MKT-101 compare to other beginner level marketing and cloud certifications?
| Certification | Focus Area | Technical Depth | Ideal Candidate Profile |
|---|---|---|---|
| MKT-101 | Customer journeys and analytics | Moderate | Marketing and CRM analysts |
| Marketing Cloud Email Specialist | Email messaging and automation | Moderate | Email marketing professionals |
| Salesforce Administrator | Core CRM tasks and configuration | Low to Moderate | CRM platform managers |
| Google Analytics Certification | Website data and traffic analysis | Moderate | Digital analytics beginners |
| HubSpot Marketing Certification | Inbound and CRM based marketing | Low to Moderate | Marketing generalists |
When preparing, working through well structured and scenario relevant question sets such as those available through Cert Empire significantly improves your familiarity with Salesforce style reasoning and increases your readiness to perform with confidence on exam day.
Cert Empire is the premier and trusted provider of 100% accurate and valid SALESFORCE exam questions. All our MKT-101 reliable exam questions are verified by IT experts so that you always have valid MKT 101 exam questions. The exam questions for Build and Analyze Customer Journeys using Marketing Cloud are unique and extracted from real MKT-101 exams to help you practice in the best possible way. Cert Empire is a trusted brand that cares for your success in the SALESFORCE Marketing Cloud Consultant MKT-101 certification exam. CertEmpire’s pdf MKT-101 Practice Questions prepare you in a way that you will pass on your first attempt and with minimal effort.
How to prepare for SALESFORCE Marketing Cloud Consultant MKT-101 exam?
The key to success in the MKT-101 certification exam is smart work. You will need exam preparation material such as exam guides, video training, and practice tests. However, what stands out the most for Salesforce Build and Analyze Customer Journeys using Marketing Cloud preparation is mock tests made up of real exam questions. Simple mock tests can help, but it is the authentic exam questions that will make the difference. Experts suggest that SALESFORCE Marketing Cloud Consultant Exam Questions work the best for MKT 101 exam because simulated actual exam questions prepare you for the real exam. This enhances your muscle memory in solving similar questions, so after practicing with MKT-101 practice tests, most of the solutions will be at your fingertips. Remember not to cram the best exam questions, but use them to analyze what type of questions will there be in the actual exam. We wish you the best of luck with your MKT 101 exam.
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What Users Are Saying:
“The practice questions were spot on. Felt like I had already seen half the exam. Passed on my first try!”
Gabriel Davis (verified owner) –
MKT-101 questions from Cert Empire were close to real exam. I liked the clarity of explanations. Passed comfortably using them.
Maelie Banks (verified owner) –
Exam questions were realistic and helped me identify key areas to focus on. Study resources were organized and effective for learning.
Shruti Nanda (verified owner) –
I went through MKT-101 notes during my study time, and they helped me a lot. The structure was neat, and each section connected smoothly with the next.
Ruby Carter (verified owner) –
Cert Empire’s Build and Analyze Customer MKT-101 file had strong search functionality. Finding specific terms or topics took seconds, making revision faster and more systematic.