Salesforce Certified-AI-Associate Exam Questions 2025

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Boost your preparation for the Salesforce Certified AI Associate exam with our expertly designed practice questions. Each question is updated to match the latest exam objectives and validated by Salesforce professionals to ensure accuracy. You’ll find dependable answers, detailed explanations that point out common pitfalls, and the chance to practice in our realistic online exam simulator. Try free sample questions today and see why Salesforce learners rely on Cert Empire to succeed in their AI certification journey.

About AI-Associate Exam

What is the Salesforce Certified AI Associate Exam, and what will you learn from it?

The Salesforce Certified AI Associate exam validates foundational knowledge of Salesforce AI solutions, including Einstein capabilities across Sales, Service, Marketing, and Analytics. It is designed for professionals who want to demonstrate basic AI literacy within Salesforce, understand AI use cases, and apply AI solutions to business problems. You will learn how to:

  • Understand Salesforce AI fundamentals and architecture
  • Identify opportunities to apply AI in sales, service, marketing, and analytics
  • Use Einstein features like Predictions, Recommendations, and Bots
  • Interpret AI insights and dashboards
  • Promote AI adoption and best practices within an organization

This certification is ideal for Salesforce administrators, analysts, consultants, and business users aiming to leverage AI in decision-making. Practicing with the best exam questions from Cert Empire ensures you are familiar with scenario-based questions and real-world applications.

Exam Snapshot

Attribute Details
Exam Code AI Associate
Exam Name Salesforce Certified AI Associate
Vendor Salesforce
Version Current active version
Average Salary 95k–130k USD annually depending on region and experience
Cost 200 USD plus tax
Exam Format Multiple choice and multiple select
Duration 90 minutes
Delivery Method Online proctored or onsite testing
Languages English
Scoring Method Scaled score
Passing Score 65 percent
Prerequisites No prerequisites, suitable for beginners
Retake Policy Retake allowed with additional fee
Target Audience Administrators, analysts, consultants, business users
Certification Validity Requires periodic maintenance
Release Date February 2024

Prerequisites before taking the AI Associate exam

No formal prerequisites are required, but it helps to have:

  • Familiarity with Salesforce platform and standard objects
  • Basic understanding of AI concepts and machine learning
  • Knowledge of business processes in Sales, Service, or Marketing
  • Exposure to Salesforce Einstein features via Trailhead

Main objectives and domains you will study for AI Associate

The exam covers:

  • AI fundamentals and Salesforce AI capabilities
  • Business use cases for AI implementation
  • Configuring Einstein features for business insights
  • Interpreting AI-driven predictions and recommendations
  • Best practices for AI adoption and governance

Topics to cover in each AI Associate exam domain

AI Fundamentals

  • Machine learning basics
  • Salesforce AI architecture
  • Data preparation and quality for AI

Business Use Cases

  • Sales forecasting and opportunity scoring
  • Service case routing and recommendations
  • Marketing segmentation and personalization
  • Analytics insights and predictive dashboards

Einstein Feature Configuration

  • Einstein Prediction Builder
  • Einstein Next Best Action
  • Einstein Recommendation Builder
  • Einstein Bots configuration

AI Insight Interpretation

  • Understanding model predictions
  • Evaluating accuracy and performance
  • Using insights to guide business decisions

AI Adoption and Governance

  • Change management for AI deployment
  • Ethical AI considerations
  • Monitoring AI usage and compliance

Changes in the latest version of AI Associate

Recent updates include:

  • Expanded coverage of AI across Sales, Service, and Marketing
  • Emphasis on scenario-based questions reflecting real-world business applications
  • Updated features in Einstein Prediction Builder, Recommendation Builder, and Bots

Register and schedule your AI Associate exam

  • Log in to the Salesforce certification portal
  • Select AI Associate exam
  • Choose online proctoring or onsite testing
  • Pick a date and submit payment
  • Complete identity verification if taking the exam remotely

AI Associate exam cost, and can you get any discounts?

  • Standard exam fee: 200 USD
  • Retake fee: 100 USD
  • Discounts may be available via Salesforce promotions, partner programs, or educational sponsorships

Exam policies you should know before taking AI Associate

  • Valid government-issued ID required
  • No external notes or devices allowed
  • Online proctor monitoring applies
  • Exam timer cannot be paused

What can you expect on your AI Associate exam day?

  • Scenario-based questions simulating AI application in business contexts
  • Questions evaluating interpretation of predictions and recommendations
  • Time pressure is manageable with preparation
  • Focus is on understanding concepts and application, not memorization

Plan your AI Associate study schedule effectively with smart preparation tips

  • Complete Salesforce AI and Einstein Trailhead modules
  • Explore hands-on practice with Einstein features in a sandbox
  • Study AI use cases across Sales, Service, and Marketing
  • Review ethical and governance considerations for AI
  • Practice scenario-based exam questions from Cert Empire
  • Focus on applying AI insights to solve business problems

Best study resources you can use to prepare for AI Associate

  • Salesforce Trailhead AI and Einstein modules
  • Salesforce Help documentation
  • Community webinars and expert sessions
  • Sandbox hands-on exercises with AI features
  • Scenario-based practice questions from Cert Empire

Career opportunities you can explore after earning AI Associate

  • Salesforce AI Specialist
  • CRM Analyst with AI focus
  • Salesforce Business Analyst
  • Marketing Operations Analyst
  • Data-driven Decision Analyst
  • Solution Consultant integrating AI capabilities

Certifications to go for after completing AI Associate

  • Salesforce Data Cloud Consultant
  • Marketing Cloud Consultant
  • Revenue Cloud Consultant
  • Salesforce Platform App Builder
  • Advanced Salesforce Architect tracks

How does AI Associate compare to other Salesforce certifications?

Certification Focus Area Technical Level Ideal Candidate
AI Associate Salesforce AI fundamentals and Einstein features Beginner Salesforce users and analysts applying AI
Data Cloud Consultant Customer data unification and insights Intermediate to advanced Data architects and analysts
Marketing Cloud Consultant Marketing strategy and automation Intermediate Marketing specialists designing campaigns
Salesforce Administrator Platform configuration Beginner to intermediate CRM admins
Platform App Builder Declarative app building Intermediate Solution builders focusing on apps and automation

Practicing with realistic scenario-based exam questions from Cert Empire ensures you develop applied understanding of Salesforce AI, improving your readiness to pass the AI Associate exam confidently.

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